Creative Critical Reflection

 


Creative Critical Reflection

1.     How does your product use or challenge conventions AND how does it represent social groups or issues?

Today, many people don't spread much kindness or love to others. Sometimes, people just want to hear compliments or positive messages. Sometimes, it can save others from being at their lowest. The point of my group's commercial was to "spread joy." For example, there is a part of the commercial where the girl hands the boy a note that cheers him up. We made it this way to show that anyone in society can be feeling down and just a small positive message can help them feel better or even better their day. A constant trend that is happening world wide now is the constant depression or mental issues, so we made the commercial to also promote the message of spreading joy.

2. How does your product engage with audiences AND how would it be distributed as a real media text?

Many people use sticky notes for several purposes. For example, school, work, reminders, notes, etc. We made this commercial to show one of the many ways you can use the product. It is a very positive, short, but meaningful commercial.

3.              3. How did your production skills develop throughout this project?

      Filming this commercial helped me learn how to filming clips a certain way to prevent the video/final product from being unorganized and choppy. For example, we had a transition in our commercial where we would have to zoom into and Post-It note and then zoom back out with a heart of Post-It notes around it. To achieve this nice transition, my group and I have to keep the actress in the same spot she ended in when she put the Post-It note on the wall to make sure we finish where we had left off. 

    4. How did you integrate technologies – software, hardware and online – in this project?

    Since technology is constantly improving as days pass, we had used our cell phone cameras and an app to create and edit our project. To film, Dara and I had used Violet's Iphone 11 which has good camera quality to record the clips. Then, we used Imovie for editing the comercial. My group and I had airdropped the clips onto Mila's phone to edit Imovie.

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