Research blog: Commercial Conventions and Codes

 

    My group and I decided to make our commercial about Post-it Notes. Based on multiple commercials we've seen, one specific clip that was shared between many of the commercials was a wall full of sticky notes. Something else we usually saw was a clip of people writing on the sticky notes and clips of them removing it from the pad.
    The people in the commercials are usually wearing casual attire, no specific types of clothes are worn by the actors.
    The props shared throughout all of the different commercials include a Post-it notepad, and something used to write on the sticky notes, which most of the time are pens.
The general appearance of the people in the commercials is professional and organized.
The commercials are usually regularly paced, nothing is rushed and everything seems to be in control and organized. This also promotes that customers will be more organized with the help of using Post-its.
    The commercials usually include the company name, "Post-it", with the logo which is four sticky notes, at the beginning or end of the commercial, sometimes both.
Close to all of the shots include a Post-it note somewhere in them. Many times, the camera is at an angle that shows what the notes have written on them.
Many commercials also include the use of pathos. For example, one commercial showed a heart-warming note that a mother wrote to her child on a Post-it and put in the child's lunchbox so she could read it when she opened her lunch.